Instacart Employed Apr 2024 – Present
Sr. Design Manager, Design Systems
Apr 2024 – Present
Defined and executed on a long-term direction for design systems
at Instacart–with the following highlights from 2024 to 2025
Highlights
Grew the design system team's size and impact
- Established team KPIs and success measures
- Expanded the size of the team by 3.5x
-
Expanded the footprint of the design system's business
coverage by 4x
Spearheaded Instacart's first ever design technologist practice
- Hired Instacart's first three design technologist roles
-
Established the company's design technologist role
definition and its core competencies
Dramatically increased component availability and usage within
products
-
Moved the percentage of coded components available on all
platforms from 11% to 47%
-
Increased the monthly average Figma component inserts by
197%
-
Increased the percentage of Figma component inserts fully
available in code from 54% to 76%
Streamlined support systems to increase efficiency
-
Increased monthly average page views of team documentation
by 223%
-
Increased monthly average unique views of team documentation
by 265%
- Decreased volume of Slack support messages by 7%
Improved internal sentiment of the design system
-
Moved design overall sentiment by ~44 percentage points in
the first six months
-
Increases in mobile engineering sentiment by ~4 points to
achieve over 96% overall favorability
PayPal Employed Sep 2023 – Dec 2023
Sr. Design Manager, PayPal UI Sep 2023 – Dec 2023
Acted as the manager of the PayPal UI team through a redesign of
the company's design system. Acted as both manager and IC to
land its delivery on schedule.
Pinterest Employed Apr 2019 – Sep 2023
Design Manager / Product Owner, Gestalt Design System
Mar 2023 – Sep 2023
Transitioned back into people management while continuing to own
the vision of strategic direction of Gestalt.
Lead Product Designer / Product Owner, Gestalt Design System
Feb 2022 – Mar 2023
Owned the vision and strategy for the Gestalt design system;
leading to signficant increases in adoption and customer
sentiment.
Highlights
-
32% increase in designer sentiment of Gestalt compared to
2022.
-
11% increase in total Gestalt component instances in the web
codebase compared to 2022.
-
28% increase in higher-order Gestalt component instances in
the web codebase compared to 2022.
-
92% increase in Gestalt docs pageviews from 2022 to 2023.
Design Manager / Product Owner, Gestalt Design System
Jan 2020 – Feb 2022
Led the transition of the team to be a fully-staffed,
cross-functional design systems practice.
Highlights
-
Doubled the team's size from 2020 to 2021 and shifted the
team's focus/skillset to be exclusively centered on design
systems
-
Developed a multi-year vision/roadmap for growing the
systems practice at Pinterest
-
Led the effort to shift
Gestalt
from functioning primarily as a UI framework to Pinterest's
design system
-
Acted as product owner which included responsibilities of
defining/tracking OKRs, developing baseline KPIs to define
success and developing yearly roadmaps to meet stakeholder
needs
-
Oversaw growth of the system with substantial gains in
adoption as well as NPS scores in nearly every category
measured
-
Expanded the influence and scope of Gestalt to extend
support to mobile platforms starting in 2022
Lead Product Designer, Gestalt Design System
Apr 2019 – Jan 2020
Acted as lead designer in Pinterest's internal design system,
design tooling and infrastructure initiatives.
Highlights
-
Led the design and supported the implementation of Dark Mode
for the company's iOS and Android apps
-
Defined and facilitated the implementation of design tokens
within the system
-
Developed internal tooling through Figma plugins and web
apps to operationalize / automate key manual design
workflows
-
Developed processes within the team to enable measurement of
team velocity and provided the ability for the team to
accurately forecast team throughput
Disney Streaming Services
Employed Apr 2017 – Apr 2019
Principal Designer
Responsibilities
-
Led the design effort for Disney Streaming Services'
platform tool suite.
-
Initiated and led the creation of Disney Streaming Services'
platform design system.
-
Led the design of parental controls experience for Disney+.
InVision Employed Dec 2015 – Dec 2016
Design-Driven Product Manager
Highlights
- Managed the initial launch of InVision LABS/Craft.
- Led InVision’s Inspect and Craft Sync initiatives.
Responsibilities
-
Product definition, KPIs, prioritization and roadmap
creation.
-
Communication/coordination with all business/operational
stakeholders.
-
Management and involvement in the design effort for Inspect
and Craft Sync.
-
Definition of business/functional acceptance criteria for
engineering tickets.
-
Validation research for Inspect and Craft Sync in the form
of customer interviews, creation of surveys and quantitative
analysis.
-
Planning, creation and management of all customer
communication through the Inspect and Craft Sync beta
programs prior to our hiring of a product marketing manager.
- Occasional coding when resources are thin.
Waybury Employed Mar 2013 – Nov 2015
Partner & Director of Design Technology
Worked on a range of consulting projects ranging from focused UX
to interface design to iconography. Clients include: OpenTable,
Twitter, Splunk, Intuit and Mulesoft. In addition, worked with
the Waybury team to produce Iconic (https://useiconic.com/) and
Relay (https://relay.io). Waybury was acquired by InVision in
December 2015.
Independent UX/Technology Consultancy
Employed Mar 2012 – Mar 2013
Assisted clients such as HOT Studio, Splunk and General Electric
with problems ranging from pure user experience to
technology-related challenges.
Adaptive Path Employed Mar 2010 – Aug 2011
Design Technologist
Served in several capacities in the experience design process -
from prototyping to design strategy to facilitating workshops
(and everything in between). Worked for organizations such as
the United Nations, Samsung and Adobe.
Independent UX/Technology Consultant
Employed Jun 2007 – Mar 2010
Worked as a design technology consultant to handle projects that
demand visual/interactive design along with technical strategy
and development.
Recent projects I have been a part of are Patrón Tequila
(patrontequila.com), Horizon Dairy (horizondairy.com), Stanlee
Gatti's website (stanleegatti.com), internal kiosk applications
and Current.com's Viewpoints experience (now offline).
I have done work for companies such as Current TV, Adaptive
Path, Hearst Corporation and Mekanism.
Method Employed Nov 2006 – Jun 2007
Senior Design Technologist
Acted as the senior design technologist, responsible for
development of various Actionscript 2 and Actionscript 3
applications.
Projects of interest were The Apartment's Flex-based Wordpress
blog and TED.com's video player.
Current TV Employed May 2006 – Nov 2006
Web Designer
Acted as the lead front-end developer for Current TV's second
generation website and video player from inception to launch.
Senior Flash Developer, SolutionSet
Employed Jun 2005 – May 2006
Web Developer, Kacyra Family Foundation
Employed Jun 2003 – Jun 2005
Education
BFA, Visual Arts, University of San Francisco